Post by account_disabled on Jan 6, 2024 11:12:58 GMT 1
Thai Otsuka enters the medical food market, launching "Once Complete", a complete formula mixed with dietary fiber. Targeting modern Thai people Live life in a hurry Identify Thai people with malnutrition There is a tendency to lose nutritional balance every year. Lack of exercise Eat incomplete food. Opportunity for marketing, confident to drive sales growth of 15%. Today (27 Sep.) Thai Otsuka Company Limited held an event to launch the product "ONCE COMPLETE" (ONCE COMPLETE), a complete medical food formula mixed with fiber. food Recipe without added sugar Responding to the lifestyle needs of Thai people today who have to hustle and work against time. lack of exercise and not eating enough food This leads to malnutrition which tends to increase every year. Aiming to push the company's total growth by 15% and expand the international market by 15%. Mr. Shinsuke Yuasa, President of Thai Otsuka Co., Ltd., revealed that currently the total medical food market has grown approximately 20%, accounting for more than 3,000 million baht, while the overall business of the company grew 5% last year, expected that it will be able to expand its medical food business by 15% this year and launch the product "ONCE COMPLETE", a complete medical food formula mixed with dietary fiber Recipe without added sugar that helps fulfill nutritional needs With good quality protein from whey protein isolate providing essential amino acids for the body, MCT oil provides quick energy to the body, Omega 3,6,9 is lactose-free. And has dietary fiber to help the digestive system.
Answering the needs of those who are in a hurry There is no time to eat food that has all the nutrients your body needs. which is at risk of malnutrition Including those who tend to lose nutritional balance, which tends to increase every year. Sold at a price of 420 baht per can. “Thai society in the digital age where everything must be a race against time. As a result, people's living habits have changed. Live life in a hurry lack of exercise And eating food that is incomplete to meet the body's needs causes malnutrition. It can occur in people of all genders and ages, affecting quality of life. The company is aware of this problem. Therefore, the research and development department was given the opportunity to create the Once Complete product, which is a complete medical food formula mixed with dietary fiber. that helps fulfill everyone's nutritional needs And it is another option to help improve the health of Thai people,” Mr. Shinsuke said . The president Email Marketing List of Thai Otsuka Company Limited further said that the company has a marketing plan that covers all distribution channels, hospitals, pharmacies. , and online stores Emphasis is placed on educating medical personnel. and the general public including organizing training seminars, various academic conferences. In addition, the company has exported products to many countries such as Malaysia, Taiwan, Myanmar, Laos, Cambodia, Indonesia, Pakistan and the Philippines. The share of exports is 15% and in Next year, the goal is to expand the overseas market by 15% . Pharmacist Wattanachai Issarasenarak Business Division Director Saline solution and medical food, Thai Otsuka Co., Ltd. said that Once Complete products are produced from modern factories and machinery.
Production is carried out according to international standards. Most recently on July 11, 2019, the Thai Otsuka factory received the FDA Quality Award, which is an award for outstanding establishments in production processes and ethics. This time, the Thai Otsuka factory received an award for entrepreneurs who have received the award continuously for 3 years or more and a plaque of honor for the year 2019 given by the Food and Drug Administration (FDA). “We have strengths in terms of production and research. Because we have our own production factory. There is a research and product development department. which is researching new research To always update knowledge and nutritional information. In addition, we work together with medical specialists to care for patients with those diseases. Since the process of creating the formula laboratory research studies to clinical studies in patients To develop products to suit the needs of consumers in each group as much as possible. In addition, Thai Otsuka's medical food products Five products have also been registered as products on the innovation list from the National Science and Technology Development Agency, including GEN-DM, NEO-MUNE, BLENDERA-MF, PAN-ENTERAL, ONCE PRO, which is considered an honor and a source of pride. to the company and the medical team that participated in the research a lot,” added Pharmacist Wattanachai.
Answering the needs of those who are in a hurry There is no time to eat food that has all the nutrients your body needs. which is at risk of malnutrition Including those who tend to lose nutritional balance, which tends to increase every year. Sold at a price of 420 baht per can. “Thai society in the digital age where everything must be a race against time. As a result, people's living habits have changed. Live life in a hurry lack of exercise And eating food that is incomplete to meet the body's needs causes malnutrition. It can occur in people of all genders and ages, affecting quality of life. The company is aware of this problem. Therefore, the research and development department was given the opportunity to create the Once Complete product, which is a complete medical food formula mixed with dietary fiber. that helps fulfill everyone's nutritional needs And it is another option to help improve the health of Thai people,” Mr. Shinsuke said . The president Email Marketing List of Thai Otsuka Company Limited further said that the company has a marketing plan that covers all distribution channels, hospitals, pharmacies. , and online stores Emphasis is placed on educating medical personnel. and the general public including organizing training seminars, various academic conferences. In addition, the company has exported products to many countries such as Malaysia, Taiwan, Myanmar, Laos, Cambodia, Indonesia, Pakistan and the Philippines. The share of exports is 15% and in Next year, the goal is to expand the overseas market by 15% . Pharmacist Wattanachai Issarasenarak Business Division Director Saline solution and medical food, Thai Otsuka Co., Ltd. said that Once Complete products are produced from modern factories and machinery.
Production is carried out according to international standards. Most recently on July 11, 2019, the Thai Otsuka factory received the FDA Quality Award, which is an award for outstanding establishments in production processes and ethics. This time, the Thai Otsuka factory received an award for entrepreneurs who have received the award continuously for 3 years or more and a plaque of honor for the year 2019 given by the Food and Drug Administration (FDA). “We have strengths in terms of production and research. Because we have our own production factory. There is a research and product development department. which is researching new research To always update knowledge and nutritional information. In addition, we work together with medical specialists to care for patients with those diseases. Since the process of creating the formula laboratory research studies to clinical studies in patients To develop products to suit the needs of consumers in each group as much as possible. In addition, Thai Otsuka's medical food products Five products have also been registered as products on the innovation list from the National Science and Technology Development Agency, including GEN-DM, NEO-MUNE, BLENDERA-MF, PAN-ENTERAL, ONCE PRO, which is considered an honor and a source of pride. to the company and the medical team that participated in the research a lot,” added Pharmacist Wattanachai.