Post by account_disabled on Mar 12, 2024 9:32:03 GMT 1
Certainly, numbers are fundamental, but only if those who observe them have the ability to interpret and weigh them carefully. Reach is measured in views, likes, shares, comments, clicks and new followers. Impact is much more complex to measure. How many people have changed their way of living and working after listening to you? How many have sent you warm messages thanking you? How many have invited you to their home or office to meet you? How many have asked you to speak at their events, asked for forewords for their books or exposed themselves by saying that you are the best in your field? How many are those who, if your newsletter doesn't arrive , write to you to check that everything is going well? Who begs you to find them a seat even if it's sold out?
Who would miss you if you stopped publishing Canada Phone Number or selling your products and services? I have made many mistakes in the past and I will make many more; at the beginning I focused on coverage, then I realized that the value lies in the impact that the ideas, the teachings and the commitment I put into relationships with those who approach me have. Today you can compete with controversial, emotional and popular content to beat your competitors in coverage, it's easy: all you need is a current topic, a controversy and an impressive headline. Removing rather than adding means recognizing the essence of things and communicating them in their essentiality. Yet when people are faced with certain expressions of simplicity or essentiality they inevitably say: "I can do this too", meaning not to give value to simple things, because at that point they become almost obvious. In reality, when people say that phrase they mean that they can do it again, otherwise they would have already done it before. Simplification is the sign of intelligence, an ancient Chinese saying says: “what cannot be said in a few words cannot be said in many”” .
Or choose to be helpful, accessible, and insightful to the few who appreciate your uniqueness. One of the reasons it's so difficult to teach communication is that we're not just transferring tactics, techniques, or skills. Communication - like marketing - does not live locked up in cold spreadsheets or business plans . It's about enabling professionals or their companies to understand that the products they have in stock (or their own professionalism) have value only if they find an audience that feels emotionally transported, takes a real advantage from them or understands them. the innovative scope. Don't tell me what you sell. Tell me about who you changed. Impact makes the difference.
Who would miss you if you stopped publishing Canada Phone Number or selling your products and services? I have made many mistakes in the past and I will make many more; at the beginning I focused on coverage, then I realized that the value lies in the impact that the ideas, the teachings and the commitment I put into relationships with those who approach me have. Today you can compete with controversial, emotional and popular content to beat your competitors in coverage, it's easy: all you need is a current topic, a controversy and an impressive headline. Removing rather than adding means recognizing the essence of things and communicating them in their essentiality. Yet when people are faced with certain expressions of simplicity or essentiality they inevitably say: "I can do this too", meaning not to give value to simple things, because at that point they become almost obvious. In reality, when people say that phrase they mean that they can do it again, otherwise they would have already done it before. Simplification is the sign of intelligence, an ancient Chinese saying says: “what cannot be said in a few words cannot be said in many”” .
Or choose to be helpful, accessible, and insightful to the few who appreciate your uniqueness. One of the reasons it's so difficult to teach communication is that we're not just transferring tactics, techniques, or skills. Communication - like marketing - does not live locked up in cold spreadsheets or business plans . It's about enabling professionals or their companies to understand that the products they have in stock (or their own professionalism) have value only if they find an audience that feels emotionally transported, takes a real advantage from them or understands them. the innovative scope. Don't tell me what you sell. Tell me about who you changed. Impact makes the difference.