Post by account_disabled on Dec 20, 2023 6:15:16 GMT 1
Some of them consider an email opened, and there is still no way ensure whether opening the email involved only reading the subject or the entire body of the email. Click rate Click-through rate is a great indicator to show how many people have clicked on the email sent by your brand relative to the number of people who only received the email but had no interest in clicking. This rate is a very relevant metric, since through it it is possible to calculate the conversion of your email marketing strategy. Through it it is possible to know exactly where the potential customer clicked when opening the email, which helps to identify the offers that work best and which are the topics, products and services of greatest interest to the consumer.
However, it is worth remembering that there is the possibility of Special Data inadvertent clicks, distorting the reality of the click rate. This rate is intended to measure unique clicks compared to unique opens. This indicator is the one that most demonstrates whether your brand's audience is really engaged with the emails sent. With this opening click rate, it is possible to measure the total views of an email, calculating the total number of times the user opened it, that is, all the moments that the potential customer who received the email read the message again.
which may occur more than once or twice. Conversion rate The conversion rate consists of evaluating how many people have converted or performed the action that your company expected. It is the metric that will indicate exactly how many emails led to a specific action by potential customers, based on the different objectives established by your brand. Among the objectives are the increase in subscription to the newsletter, the webinar, the download of content, the completion of a free trial, the purchase of a product or service, among many others. Rejection rate The rejection rate is one of the metrics that requires the most attention.
However, it is worth remembering that there is the possibility of Special Data inadvertent clicks, distorting the reality of the click rate. This rate is intended to measure unique clicks compared to unique opens. This indicator is the one that most demonstrates whether your brand's audience is really engaged with the emails sent. With this opening click rate, it is possible to measure the total views of an email, calculating the total number of times the user opened it, that is, all the moments that the potential customer who received the email read the message again.
which may occur more than once or twice. Conversion rate The conversion rate consists of evaluating how many people have converted or performed the action that your company expected. It is the metric that will indicate exactly how many emails led to a specific action by potential customers, based on the different objectives established by your brand. Among the objectives are the increase in subscription to the newsletter, the webinar, the download of content, the completion of a free trial, the purchase of a product or service, among many others. Rejection rate The rejection rate is one of the metrics that requires the most attention.